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Social Media Promotion in the Mobile First Era

By Admin Posted in Blog

Social media provides a very visible and global opportunity of fulfilling the human desire to share thoughts, feelings, and information. And people are responding to this opportunity in great numbers. About 70% of the U.S. population now has at least one social networking profile; more than half of them use two or more social networks, according to Business2Community. The number of worldwide social media users is projected to grow from 2.1 billion last year to 2.5 billion by 2018. This presents small businesses with a great marketing opportunity.

Most businesses have realized the power of developing an active presence on social media platforms and engaging with their customers. The growing social media trends and wide variety of outlets have made it imperative to have visibility on appropriate social networks.

Source: Search Engine Journal

The social engagement by consumers continues to grow even more rapidly because many of them can now access the internet from anywhere through devices such as smart phones and tablets. Mobile access has become the latest hotspot for being social. The rapid development of mobile technology has transformed the busy lives of current consumers to a mobile lifestyle. In their report, “2016 U.S. Cross-Platform Future in Focus”, Comscore.com shows the extent to which being on social media has become mobile.

Source: 2016 U.S. Cross-Platform Future in Focus Report by Comscore.com

As you can see, the vast majority of social media consumption occurs on mobile apps, driven largely by smartphones. Smartphone apps have become the dominant social platform in the U.S., now accounting for 61% of all time spent on social media time, up 8% from last year. Obviously, consumers access content across more devices than ever before.

Businesses are no longer solely dependent on their local storefront to generate revenue and interest, and need to deliver a multi-channel experience to their customers that includes the use of mobile devices for information-gathering, shopping and purchase activities.

Following this trend, businesses have also accelerated going mobile via a mobile store or a mobile app. A mobile app like Apptizer , which facilitates mobile purchases AND can be simultaneously integrated with social media, fills multiple needs in one easy-to-use and revenue-generating package.

Stay tuned for more tips on how you can optimize your social media presence across multiple platforms in our next blog!

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