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“App”etizing Value: Why Online Ordering Apps Are Good Business

By Admin Posted in Blog

Online ordering from Apptizer

In an increasingly busy world, people are always looking for ways to save time and make their lives easier. Nowhere is this more evident than in the way we eat, as demonstrated by the shift from preparing meals at home to more people eating out, and by the meteoric rise of online delivery services such as Uber Eats and DoorDash.

The newest trend is online ordering apps—mobile apps that allow customers to order food from their favorite restaurant from their phone, pay online, and then pick it up when its ready. No more waiting in line to order take-out. No more phone calls during the busy lunch hour and being placed on hold. No more hoping the busy and overwhelmed cashier taking the order got it right.

While restaurants certainly stand to benefit from food ordering apps, from increased productivity and sales to access to valuable analytics and the ability to target promotions, the advantages to customers are just as significant. It’s no wonder an increasing number of diners are utilizing online ordering.

1. Convenience

Convenience is one of the most important factors to customers, and nothing is more convenient than being able to order lunch, dinner, or even coffee right from your phone. Mobile ordering apps remove time-consuming steps from the process and give customers the power to order what they want, when they want it. Perhaps they’d like to add an appetizer or decide at the last minute to splurge on dessert. Online ordering apps allow for easier customization, and in-app options such as saved orders for frequently ordered items make ordering favorites even easier.

2. Efficiency

Mobile ordering apps save customers time. Ordering through a mobile app is instantaneous. No more time wasted waiting in line, which can easily eat up a lunch hour. With a well-designed mobile ordering app, customers can place their order ahead of time, prepay, and pick it up when it’s ready, typically spending less than a minute in the restaurant and more time doing whatever it is they want to do, whether it’s catching up on work, watching a movie with the family, or even dining in the restaurant without waiting in line.

3. Saves Money

Online ordering apps save customers money, allowing them to directly order food from their favorite restaurants without having to pay the delivery charges, service fees, and tips to the driver that come with delivery services.

4. Access to Special Deals at Their Favorite Restaurants

Everyone loves the inside scoop on a good deal, and mobile apps allow restaurants to alert customers about special deals, new products, launches, news, and special offers, as well as reward loyal customers with promo codes or discounts.

5. Loyalty Programs Made Simple

Most mobile apps feature a loyalty rewards program, where loyal customers can earn rewards—typically free food or drinks or a coupon—after spending a certain amount of money. Who doesn’t love to earn free stuff?

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To get in touch with our team, call us on +1 (650) 242 9992 or Email us on sales@apptizer.io