By Admin Posted in Blog
Convenience is not an option anymore. It’s a must! People look for convenience in everything they do. With the busy lifestyle where there is no time to have a proper sit down meal, people will pay less attention about what’s happening around the world, unless it appeared on their laptop or especially in a mobile phone.
Due to this busy lifestyle people try to do almost everything from a mobile phone. Because it’s convenient and time saving. They are online 24/7 and most importantly there are more mobile devices than people in the world. It’s noteworthy that there are 197bn mobile app downloads worldwide and the usages is similarly high.
This is one of the best reasons to use mobile apps for business. Merchants can use mobile apps to sell their products, make directly business transactions with the customer.
Having said the basic advantages of a mobile app, we’ll find out why merchants should have a mobile app.
Mobile apps are not cheap. They are expensive, yet it is an effective mode of doing business with your target audience. But being the first in the city to offer a mobile app to your customers will make your company stand out from the crowed.
Customer will have a positive impression on your business, it will consider you as better service provider who has identified customer needs.
Push notifications is a feature available in mobile app where you can utilize your campaigns, and is a great way to remind your users about the app. It is one of the greatest strategies to keep your users engaged with the app and can promote offers through push notifications.
Also it can be used to keep your customer engagement by sending coupon codes or promo codes to them and keep them notified. It is also possible to send personalized messages to your customers linking to the previous purchases.
As mentioned above, through a mobile app merchants can directly connect with the end customer for business. There are no middle level transactions, it is only between the customer and merchant. Basically, there is no gap. It will give you the ability of connecting them more frequently and personalizing the service. Customer loyalty will increase due to better communication and would build a satisfied customer.
With all the current and new features available in any type of a mobile phone, merchants can identify where your customer is located at. If the company have many subsidiaries or branches, the purchased goods can be transported by the nearest location. It saves both, money and time allocated for a channel and your customer is similarly satisfied due to fast delivery.
Last but not least this is the main reason why a merchant needs a mobile app. With the competition, customers may have a problem with identifying the best restaurant, product or service providers. By giving them a solution to make their lives easy, customers will always keep buying.