By Admin Posted in Blog
Think that your hard work is over now that you’ve finally finished developing your app? Think again. If you want your app to generate new revenue you are going to have to spend some time actively promoting it because your new revenue stream relies on the subscriber base you have.
With number of apps deployed in the app market, it is a challenge to grab the attention of your target audience in an effective manner; the story you tell your targeted audience, a good marketing strategy and reasonable expectations about distribution and adoption of marketing strategy will generate new revenue stream for your business.
Here are some tried-and-true methods that helped app developers and businesses to successfully market their app. If you are an entrepreneur who has created an app and are looking for ways to market, this article is for you..
Start the customer acquisition process before you finish creating your app!!
Before you are half way through creating your app, you can get hold of groups of possible customers and let them know about your app idea and ask them if it’s something they would want to download. What they would really like to see in it? What issues are they facing that needs addressing? How can you make the app more savvy and beneficial for them? Remember your customers have their own groups of people they talk to and if you are able to convince them, you’ll have a wider reach resulting in a wider subscriber/customer base.
You should first have a clear idea about the type of market your app is addressing. Who is the target audience? Who would most likely subscribe to your service or buy your product? And what is the most effective way you can communicate with them? What mediums should you choose to reach them? And most importantly what is the story that would convince them?
Think out of the box, think locally, build your story to cater to your potential customer base. What does the app has to offer them? What issue are you trying to solve with this? How is your app going to change the whole landscape of the problem?
Having a compelling story covering these points is really important to get more attention and subscribers. Additionally, remember that word of mouth is still the easiest way of marketing your app and an effective story will go a long way!
Moving on, the keyword you use on your app is one other important factor where the reach of your app is concerned. It is important, that the keyword used to register your app to catchy and easy to remember. That way, the necessary call to action will travel along with your story through word of mouth.
Some of the apps you create might have a wide subscriber base consisting of magazine readers, newspaper readers and web surfers.
For example, a small scale diner app can have several different potential subscriber groups. You can target school students, college undergraduates and even general public who would like to get notified on special promotions and offers daily. How can you target all these three audiences to download and use your app?
For students give them printed marketing material with minimum expenses on your side. Maybe a small printed card with the clear message of the advantages of the app and where you can download the app or else a flyer or even a sticker. You can also do a bit of advertising may be on a college newsletter or a weekly magazine with exciting content. Try posting a small advertisement in these magazines and newspapers. When you are targeting college undergraduates you can distribute printed cards with the message on it at a time when they come out of lectures. This approach will trigger them to Download and use your app.
There’s also a community of people who are flocked around social media and the web in this digital age! Target this audience through resources available on Social Media and the web!
You can think even smarter! You can even promote your app in a message sent to subscribers through other websites. Most travelers use travel websites to get informed about local restaurants and lodging. You can advertise on one of these travel websites to get a higher reach. Food blogs are another way to advertise your diner app. Customers are always on the lookout for quality food and their availability. Featuring your app on these blogs can be of great advantage.
Create a page dedicated to your app on Facebook, and in Twitter . Get your friends to like the page and spread the word. Include screenshots and the content you have posted there. Get the best out of the free promotional platforms on web. With time, you can monitor the effectiveness of your page and decide whether it is advisable to start a Facebook ad campaign.
With just a small amount of money you can create an ad to gain more likes for your page. If you have member groups where you interact frequently, sharing a post with an eye-catching picture will be as effective as word of mouth.
So don’t be hesitant to try that. If you think that your reach is widening through an effective ad campaign, you can also try doing some Google ads. This will not cost you much but will get you a considerable amount of reach and subscriptions. If your initial campaign seems to be running well, start a new campaign to run for some more time with a higher budget.
If you have the skills and money to do a demo video of your app, it is going to get you more subscribers. You can make a simple video and upload it on your YouTube channel for free. The video has to be short, precise, simple and to the point. Include details like what makes your app stand out from the rest. What are the features that make your app special? How to download your app and the features available. Your demo video should ideally be 2 or 3 minutes long and eye catching. Make sure you share the video on your social media pages.
Whatever the advertising and promotions you do, make sure you don’t spam your potential subscribers. Using bulk messaging, spamming them with emails will only push your customers away and you will lose their interest before you even start impressing them with your service.
These are some of the ways you can effectively market your app. As mentioned above, the key strategy is to have a good convincing story for your subscribers to make them want to select your app among others, to solve their problem or for their entertainment. Use the free platforms available for you at first and get the best out of it. Then slowly move into the paid platforms for a more sustainable strategy. Your first attempt might not succeed, but don’t be disheartened try out new ways you can do marketing and come up with your own plan.