By Admin Posted in Blog
“The app boat has already left the harbor. It’s not that you can’t wait for the next one, but if you do, is it going to delay your business to the point where you can’t catch up with the competition when you really need to?” (Cristo, 2015)
Behind each smartphone screen you have access to millions of potential customers because an increasing percentage of shoppers use mobile apps to make purchases due to their flexibility and portability.
Although building a mobile store is still considered a complex process which consumes a significant amount of time, money and other resources, using the Apptizer app wizard means companies no longer have to struggle to find a developer who can start building them an app from scratch. With Apptizer, you are just a few easy steps away from owning a mobile store with the most popular app features, such as social sharing, easy pay, push notifications, easy access to information about your products, pre-ordering, payments, and more! (For more information please visit https://apptizer.io/)
Apptizer has simplified the entire process of developing mobile apps; it allows business owners to create a fully functioning app with custom app wizards that suit a variety of businesses, including cafes, restaurants, bakeries, bubble tea shops and many, many more.
In our previous blog we discussed having a mobile store for your business which facilitates active engagement over social media platforms while delivering a vast array of benefits in this mobile first era among your social media savvy customers. Still, owning a mobile store which is integrated with all your social media platforms is not enough, you also need to know how you can optimize the use of social media platforms in favor of your business. The tips below will help you to establish a significant and an effective presence on social media.
Your customers are scattered across multiple social media channels and you never know which social media network they are on! Having a Facebook page is not enough anymore. You need to connect with customers in new ways. An Apptizer eCommerce app allows you to engage with customers on Facebook, Twitter, Instagram, and LinkedIn, to name a few, which you need, because each platform allows you to engage with your customers in a unique and a personalized way.
Whatever you post on the social media channels should be valued by your audience and interesting enough to grab their attention. The content should be relevant to the business that you are in and messaging should also be consistent across all the channels. With the Apptizer eCommerce app, you can also get your own customers to do it for you since it allows them to share your mobile store products on virtually any social media platform instantly. Customer reviews and referrals are some of the most valuable marketing tools businesses have.
Your posts should be shared at the best times when your target audience is most active on social media. Data analytics firm SumAll stated the optimum times to post on various platforms as:
9 a.m. – 11 a.m. EST for Google Plus
1 p.m. – 3 p.m. for Twitter
1 p.m. – 4 p.m. for Facebook
5 p.m. – 6 p.m. for Instagram
The ultimate objective of devoting your resources on social media marketing is to optimize your conversion rate. For that you should have compelling Calls to Action in your posts which will motivate your audience to follow. The Call to Action should tell your audience exactly what you want them to do. For example “visit the website”, “call now”, “order now”, “download the mobile app” with the relevant URL or click button which will guide them to do so.
Positive word of mouth of satisfied customers is the best sales agent of a business. And there’s no other platform like social media to spread this word. Incentivize your customers to post reviews on your products on social media and make sure you deliver on the promise from your end as well. If you ever come across negative comments, deal with it by accepting your mistakes, apologizing on behalf of the company, and providing an immediate solution to the customer.
As you are now aware, social media marketing can be greatly beneficial for any type of business, and you can utilize your Apptizer mobile store as a powerfully effective tool to make a huge impact on your target market with its in-built social sharing features that enable social media reviews by your customers.
No matter what your business is, there is a simple, user-friendly mobile app designed for you. Create a mobile store to enhance your business and use your own branding elements with Apptizer!