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Beyond Uber Eats: The Future of Online Ordering

By Admin Posted in Blog

Food ordering apps from Apptizer

About five years ago, Uber Eats, DoorDash, Grubhub and the likes revolutionized the way the world eats. While food delivery wasn’t exactly a brand-new concept, the ability for customers to access their favorite restaurant’s menu on their phone or laptop from the comfort of their home, office or car, order and pay for their food online, and then have it delivered certainly was groundbreaking. No more waiting in line to order take-out. No more phone calls during the busy lunch hour and being placed on hold. No more hoping the busy and overwhelmed cashier taking the order got it right. Suddenly diners had the power to order exactly what they wanted, and when they wanted it, with just a keystroke or two.

It turns out that was just the beginning of what has become a significant shift in the way diners order food. The popularity of online ordering is on an upward trajectory that shows no sign of stopping. According to recent studies by Statista and QSR magazine, over a quarter of all Americans order takeout or delivery at least once a week, and digital ordering and delivery has grown 300 percent faster than dine-in traffic since 2014. The statistics are even higher among millennials, 53 percent of whom say their visits to a restaurant are influenced in some way by digital technology, from being able to search a menu online, to reading reviews, to scrolling through Instagram photos and posting their own after (the figure is 40 percent for all diners according to a Forbes study). In fact, Business Insider estimates that orders placed via smartphone and mobile apps will become a $38 billion industry by 2020. Yet according to the Forbes study, only 26 percent of restaurants surveyed had mobile ordering apps.

Given this pronounced shift and preference for digital ordering, it’s clear that utilizing mobile ordering apps will be imperative for restaurants to compete and grow their business, whether they have one location or a dozen. Mobile ordering apps are the next step in a technology-driven world, making the process of eating out, or eating out in, more convenient for customers and more profitable for restaurants.

Mobile order apps are taking online ordering to the next level, allowing restaurants to create custom branded apps that diners can used to order food directly from their favorite restaurant. It’s a win-win for both restaurants and their customers.

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